The following privacy policy applies to all the users on our website We respect our relationships with all our customers and privacy is an important aspect of this.

Any queries please contact


We require personal information from you to provide you with our best service, all our correspondence with you will be stored. This information will be largely collected directly through interaction with our website.


We may collect your information in several ways, including when you:

  • Browse our site
  • Save an item to your wish list
  • Register your account
  • Rent a dress from us
  • Interact with us on Social Media
  • Click on any of our advertisements


We engage a range of third parties to provide services and perform business support functions for us. Some of those third parties need access to Personal Information in order to provide the services or perform the functions we require. Therefore, we may disclose your information to these third parties to:

(a) assist us in providing products and services you have requested, such as delivery service providers and fulfilment managers;

(b) conduct market research and marketing strategy analysis; and

(c) manage or develop our business and corporate strategies and functions.

Where we share your Personal Information with third party service providers, they will be contractually bound to use the information only for the purposes of providing the services or performing the functions required by us and to store the information securely, for example, storing in non-human readable form to ensure the security of your information.


We use “cookies” when you visit our Site. It is a technology that enables us to operate an efficient service and track the patterns of behaviour of visitors to the Site. There are four main types of cookies – here’s how and why we use them.

(a) Site functionality cookies – these cookies allow you to navigate the Site and use our features, such as “Add to Bag” and “Add to Wishlist”.

(b) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the Site, to improve both its functionality and your shopping experience.

(c) Customer preference cookies – when you are browsing or shopping on The Iconic, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

(d) Targeting or advertising cookies – these cookies are used to deliver marketing and advertising materials that are relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our Site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the Site in the future. You can modify the settings on your device to prevent cookie use. Please note by disabling cookies, you user experience may be affected, and you might not be able to take advantage of certain functions of our Site.

To opt-out of third party cookies please contact

The security of your personal information is important to us. When you enter sensitive information (such as credit card numbers) on our website, we encrypt that information using secure socket layer technology (SSL).  We use paymark as our credit card payment provider.

If you have any questions about security on our Website, you can email us at

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